Online shopping is pure entertainment and joy for millions of people worldwide these days. The possibility to view, compare, and to buy different products within minutes from home or any other location, grabbed customers’ attention easily. There are tons of benefits of online shopping! But do you even imagine how many pitfalls are hidden in the eCommerce jungles? Let’s bring them to light.
Traditional Shopping vs Online Shopping
With the appearance of online shopping, the traditional one lost its grip. Customers are now divided into 2 camps: the powerful digital camp that prefers buying things during lunch, and the traditional one that keeps exploring the malls looking for a lower price and a better product. Both camps have their own reasons to support different commercial worlds.
Pros and Cons of Traditional Shopping
Traditional shopping has many considerable advantages that in many cases demonstrate it as the best way to make purchases. Traditional shopping allows to:
- Check the materials and quality of a product.
- Try on clothes, shoes, jewelry, etc.
- Use help, support, or advice from sales staff.
- Get your purchase the moment you paid for it.
On the other hand, traditional shopping requires lots of time. The necessity of visiting every store and checking every price tag can make a total mess in a customer’s head. Trying the clothes on can be a complicated task, especially during global sales: a vacant dressing room is really hard to find. Additionally, communication with people is not always that pleasant and delightful. That is why traditional shopping has all the chances to ruin your day.
Pros and Cons of Online Shopping
Online shopping is a great alternative to the traditional way of buying things. Using web stores for making purchases provides you with the possibility to:
- Save money on transportation.
- Accurately compare prices.
- Find cheaper alternatives to the products you have seen in a local store.
- View dozens of products in a short time.
- Buy the product from any web store in the world.
Sounds quiet convenient, doesn’t it? But with all of its pros, online shopping is famous for its little cons (like the inability to try an item on and the need to wait for a delivery) and huge pitfalls which we will discuss below.
Top 8 Online Shopping Pitfalls
The simplicity of online shopping is attractive and useful. Just log into the account and watch, add to cart, buy, or share the products with any person on the planet. The pros and cons of shopping online paragraph is unlikely to build the full picture for the customers. So before you dive into the web products galaxy, familiarize yourself with some disguised pitfalls that may be troublesome or dangerous for you.
1. Online product is just a photo, not a thing
Shopping online provides the customer with the only opportunity to get acquainted with a product. One can only see the photo and a short description. No possibility to feel or to try or to have any other kind of experience with a product. This makes questions appear. Some of the web stores have online chat specialists to help you with the answers, the others don’t have ones .
So shopping online often turns into buying a pig in a poke. But online shopping reviews may be of great help when facing this problem: they can do the shop assistants work and provide you with the needed answers.
2. Tons of fees
This point is perfectly described in one of the reviews about order from Sharis Berries :
“...They don't let you know what shipping could be until after you've ended your credit card information. Then I discovered that my shipping costs will be just as much as the berries were. This made me very upset and I cancelled my order. $75 for six strawberries is just a little too much.”
Buying things online may seem cheaper in comparison with traditional shopping. But additionally, a customer needs to pay different kinds of fees to get the product, like shipping, handling, and restocking fee. Final costs can sometimes be even higher than the prices at a local store.
3. Shipping and delivery
This point requires several aspects to it. First of all, shipping takes time, so one cannot get a product in a blink of an eye. Secondly, poor packaging can literally destroy your purchase during the shipment. It is impossible to find out how careless the delivery person is and you might as well get a damaged or completely broken item.
And then there’s delivery, which might take extensive periods of time, may cost as much or even more than the product delivered (complete anti-cost-effectiveness), and the addresses might occasionally be mixed up at the postal (means more waiting or no delivery at all). In some sad cases, the product is never delivered at all, like it occasionally happens with orders from AliExpress.
4. Return challenges
Finally, after days or even weeks of waiting, your desirable purchase arrives. And what do you see there? It is just great if a parcel meets your expectations. And if it is not, a hassle of returning begins. A great example is this delay with Sears Outlet refund:
“...I purchased an oven and a microwave from searsoutlet.com, I received a mangled oven that looked like it fell out of the back of a truck and was even missing a knob... So I called and Sears Outlet processed the return and 2 days later they picked it up. I was amazed at how easy it was to return the items. But now 30 days later, I am still waiting for my refund...”
The return/refund procedure may require you to pay extra money for shipping back and restocking fees, and to spend time on communicating with support. Note that some companies follow the no-return policies. In this case, the useless product is forever yours.
5. Customer support
“Please, wait your turn”. Most customers get sick of this phrase. Waiting for the customer service employee to answer your phone call or even email can take the inappropriate amount of time. This is yet another example when online shopping reviews can give you the needed information and provide help immediately.
But the question of communication with the support gets even more complicated when a customer and a retailer are situated in different time zones. In such cases, a customer needs to wait for hours to hear the saving answer.
6. Scams and fraud
There are thousands of fraudulent websites that may seem integral at the first glance. You faithfully provide a credit card number, a phone number, and other personal data and… fall for online shopping scam! In this case, a shopper not only loses the money for a purchase but actually risks losing much more.
7. Debts are closer than you think
A one-click purchase may be tricky. Of course, this feature is really useful and convenient for a customer. But websites that keep your credit card information may build your road to depts.
Usually, a person even does not notice how much money was spent on hidden monthly subscriptions or as a result of being double/triple charged due to a “system malfunction” (check your balance for suspicious spending history), and it has unpleasant consequences.
8. Identity theft
Last but not least, we come to the problem that is considered to be the most serious pitfall of online shopping. Tons of the web stores all over the web are built with one single aim: to steal a person’s identity and personal data with the help of phishing and hacking.
Things That Are Not Recommended to Be Bought Online
Along with numerous pitfalls, online shopping has one more important disadvantage. Buying the certain types of products online can be a bad idea. It mostly concerns the products described below.
Cosmetics and drugs
Customers are not recommended to buy things like this online. First of all, it is about some makeup available online you have not tried yet. Note that not all web stores allow returns. Additionally, delivery conditions may have a bad influence on the main features of drugs or cosmetics.
Buying drugs online is also risky. The drugs cybermarket is full of illegal offers and toxic products. Consumers feedback describes situations where a certain medication contained too much or, in most cases, too little of the active ingredient, the medical capsules were empty, or the parcel was delivered with a great delay and it was too late. Health troubles are too sensitive to be solved online.
This unsatisfied customer, for instance, strongly recommends not to purchase VitaGlo supplements:
“I purchased several supplements from vitaglo and when I received my package vitaglo had substituted smaller and lower quality supplements for what I had ordered. This was done without permission or notice. I will never order from vitaglo again. I am very disappointed. When I called, the service rep was very short and rude to me...”
Flowers and fresh products
The freshest flowers can always be bought at a local florist. Also, you are only able to pick the freshest vegetables at a grocery around the corner. Purchase of fresh products online can be quite risky as there are always a chance to get either not so fresh or totally spoiled food, vegetables, or flowers.
The list continues with jewelry, as well as with any other expensive and valuable products. Any customer wants to inspect products of this type, see their size and how they fit them, and online shopping does not provide such an opportunity, as it was mentioned when talking about pros and cons of shopping online. Take a look at the sad customer experience of this consumer that decided to order online some Liquidation Channel jewelry :
“Just yesterday I received a morganite quartz ring that I got from the rising auction.It was clearly tarnished from being worn. I had to polish it. Did not even have the yellow barcode tag with it or attached to it, and came in a small cheap plastic Ziploc baggie. I'm Afraid if I will return it they won't except because the tag is missing LOL I spoke to customer service and it sounded like I would just be taking my chances if I sent it back...”
Tips to Avoid a Pitfall
No doubt, the factors mentioned above sound terrible. Online shopping drawbacks have such bad consequences that it can hardly be considered as a good alternative to the traditional way of making purchases. But your own attention can save you from all those mistakes. Some of the most helpful tips for shopping online are described right here.
All of the information, description, terms, and conditions, the entire text on the web page needs to be read carefully. Even the smallest letters make sense. Pay attention to the fact that online shopping reviews are the best source of information about a product you can get before buying it. It is important to be on the alert for any suspicious words or phrases.
Buy from secured websites
In any case, the decision of clicking on Buy Now button entails entering the credit card details. Making sure that the website is legitimate (check the URL for https) or searching for the domain name in a domain search service (it is believed that old domains are more reliable) can save you from troubles.
Protect your credit card and personal data
Online shopping scams have more gaps that can be revealed or predicted. These days, many banks offer special conditions for users that prefer shopping online. Accepting them can prevent a customer from possible fraud.
None of the existing web stores can ask for your personal information, such as kids’ names or a social security number. This kind of question can be the tool for a real online shopping scam.
Tips for shopping online are your must-considered things when browsing the Internet for purchases.
The Final Words about Online Shopping Pitfalls
The benefits of online shopping make it unique and amazing. But the real-life experience also demonstrates a dark side of a topic. Smart and reasonable purchases from trustable websites with a good reputation can be a piece of cake, a good, big, and cheaper one. Online shopping opens new horizons and provides retailers and customers with unlimited opportunities. It is cool and fun if one simply avoids its pitfalls.
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1. While every effort has been made to ensure the accuracy of this publication, it is not intended to provide any legal, medical, accounting, investment or any other professional advice as individual cases may vary and should be discussed with a corresponding expert and/or an attorney.
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