Reputation Management Tips

5 Ways to Repair Your Company’s Image after Customer Service Mistakes

5 Ways to Repair Your Company’s Image after Customer Service Mistakes

“The customer is always right” is a well-known slogan. Customer service is the basis for building brand reputation. Even an unsatisfied client may become your company’s advocate if you manage to resolve their issue in a proper and timely manner. In this article, we’ll cover the top 5 ways to rebuild the brand’s image after major mistakes. 5 Tips to Regain Your Customer's Trust after Customer Service Mistakes Businesses compete for positive customer experience. According to the Consumer and Brand Relationship survey, clients want friendly customer service representatives (73%) and personalized experiences (36%). 86% of consumers are ready to pay more for...
Why Customer Satisfaction Is Important

Why Customer Satisfaction Is Important

Every business has customers. No matter what your business sells or who you sell it to, you need your customers just as they need you. After all, creating win-win transactions is the essence of trade, and is a principle that all successful business owners take seriously. What Is Customer Satisfaction? Customer satisfaction...
Why We All Need Negative Reviews

Why We All Need Negative Reviews

Five stars. Two thumbs up. 100 percent. As consumers, we rely on product reviews to steer us in the right purchasing decision. It’s easy to see why we, the buyers, might need positive reviews. After all, if you have a great experience at a particular restaurant, your positive review encourages others...
6 Tips on How to Respond to Reviews Under HIPAA Guidelines

6 Tips on How to Respond to Reviews Under HIPAA Guidelines

The customer’s loyalty is the ultimate goal of any business. Every day companies should not only try to provide excellent service, but also try to turn a dissatisfied customer into a happy one. But how can one calm down an angry patient without violating HIPAA regulations? Sounds like this poses an...
5 Steps To Superb Customer Service

5 Steps To Superb Customer Service

One dissatisfying experience is all it takes for a customer to switch brands. In today's market, competition is cutthroat in many areas. Thus, if you want to get to the top of the market, you should focus on "selling" the experience of acquiring an item or being provided with a service....
Review Websites: Engaging Business Owners

Review Websites: Engaging Business Owners

How do you look online? Does the number of stars really represent what you’re about – do you even know how many stars you have? Online reviews are increasingly critical to a company’s success. It’s not only important that you know what’s out there for your own company, but you...
DOs and DON’Ts for Marketing Emails Under CAN-Spam Act

DOs and DON’Ts for Marketing Emails Under CAN-Spam Act

If you use email in your business practices, you should already be very familiar with the Controlling the Assault of Non-Solicited Pornography and Marketing Act, or CAN-SPAM Act. After all, if you violate the Act, you can find yourself on the losing end of a fine for more than $40,000. The...
How NOT To Remove Reviews – a Story of One Forged Signature

How NOT To Remove Reviews – a Story of One Forged Signature

Imagine that you are in a family business that goes back several generations. You hire a foreign company to help you out with some technical things. Everything goes hunky-dory for a good long while. But then you have a fall-out with your foreign partner that turns into a war. And...
The Story about Fake Online Reviews

The Story about Fake Online Reviews

Daisaku Ikeda, a world-renowned Buddhist philosopher, once said that it is human nature to desire recognition and to want to look better than what we really are. Thus, it certainly comes as no surprise that any business would like to and does try to have the best possible business reputation...

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