Animal Service Companies Earn Consumer Trust and Awards

This year, three companies in the animal services sector, Halo Collar, PawBoost, and Support Pets, were honored with the Consumers’ Choice Award by PissedConsumer. Notably, Support Pets has earned the award for the second year in a row, demonstrating sustained excellence in service. Who are these companies, and what have they done to deserve such high praise from consumers?

What Is the Consumers Choice Award by PissedConsumer?

The Consumers Choice Award is a data-driven recognition presented by PissedConsumer. It honors companies that demonstrate outstanding customer satisfaction based on real reviews, issue resolution rates, brand sentiment, and service consistency. Unlike traditional awards, it can’t be bought or applied for. It’s exclusively earned through authentic consumer voices on PissedConsumer, as well as by measuring the company’s response and issue resolution performance.

Pet-Focused Brands That Stood Out

Halo Collar – 4.5-Star GPS Smart Dog Fence

Halo Collar’s patented, app‑based system creates virtual wireless fences using dual-frequency GPS/GNSS for pinpoint location accuracy. It offers sound, vibration, or static feedback to keep dogs within safe boundaries—a design rooted in Cesar Millan’s training philosophy. With over 200,000 dogs protected daily, users praise its reliable tracking, intuitive setup, and peace of mind regardless of terrain or internet availability.

What People Praise About Halo Collar

• Responsive customer service: Many users describe quick replacements and helpful support agents.
• Peace of mind and safety: Reviewers often mention how the collar gives them confidence that their dog is safe outdoors.
• Training guidance: Consumers appreciated help with setup and usage, especially when initially struggling.

Highlighted Positive Reviews:

"Upgraded to new collar no issue with old one. Called customer service with great help received. Would highly recommend"
Christian Siedschlaw

"I cannot say enough good things about these collars. We live on an acre and half on a lake with some woods, and I know my dogs are always safe with their collars on. They can even swim with them on."
Paula Hughes

PawBoost – Community-Powered Lost & Found Alerts

PawBoost operates a national lost‑and‑found network, using free alerts via Facebook, email, and the mobile app to spread awareness about missing pets. They’ve helped reunite over 2 million pets and currently reach tens of millions each month via a 7M‑member Rescue Squad, 843 localized Facebook pages, and 25+ million monthly emails and push notifications. The platform’s effectiveness is widely credited to its speed, emotional support, and community engagement during stressful situations.

What People Praise About PawBoost

• Reunification success: Many reviews share heartwarming stories of pets found after days or even months.
• Speed of exposure: Users appreciate how quickly alerts and posters get distributed, increasing the chances of finding pets fast.
• Emotional support: People describe PawBoost as “compassionate,” “relieving,” and “life-saving” during times of panic.

Highlighted Positive Reviews:

"I lost my pet Cockatiel & filled out a Missing Pets form on PawBoost. It took less than 36 hrs for her to be found, myself contacted, & her returned home safe & happy!! Theres NO WAY the lady would have been able to find me in this city without PAWBOOST services!"
Michael Ryan

"I feel like they helped with getting the word out. I had a piece of mind. Even though my cat still found his way home on his own. I would still use this company to spread the word out if I was going through the same situation, again. Thanks for everything. "
Chelsee Walloch

Support Pets – Two-Time Award Winner

Support Pets provides fast, licensed‑physician‑backed ESA (Emotional Support Animal) letter services. Their online platform includes a qualification quiz, followed by a mental health evaluation, and they claim a 99% acceptance rate and document delivery within 24–48 hours. Clients value the speed, clarity, and legitimacy that their documentation provides in housing and travel scenarios under the Fair Housing Act.

What People Praise About Support Pets

• Ease of process: Users repeatedly highlight the simplicity and speed of getting their ESA letters.
• Life-changing emotional support: Many reviews speak emotionally about how the ESA documentation helped them deal with anxiety and housing challenges.
• Responsive, friendly support: Quick replies and understanding reps are frequently mentioned.

Highlighted Positive Reviews:

"The entire process of registering my dog as an ESA was very very easy. I would recommend anyone that needs an ESA to support pets."
Sharonda Lovett

"Great service! Was very easy to navigate website and the service throughout was great! Very informative videos were shown and I learned a lot as well."
Alyssa Gerdy

What These Companies Teach Us About Customer Experience

Each of these award-winning brands excels at meeting customer needs during highly emotional and urgent moments—and their reviews prove it. Based on consumer feedback, here’s their secret sauces:

Halo Collar stands out for its knowledgeable, patient support team that walks customers through setup, training, and troubleshooting—often during moments of stress with new pets or technical hiccups. Its ability to deliver peace of mind and real-time safety is a recurring emotional theme in reviews.

We personally reach out to every pack member who leaves a review below four stars—on Amazon, for example—with the goal of ensuring their satisfaction. We also offer Zoom customer support, allowing every pack member to speak with a real person who can answer any questions about their Halo Collar.

PawBoost is praised for speed and community power. Customers feel supported and relieved by how fast their alerts are published, and many attribute successful reunions to PawBoost’s immediate visibility. The brand’s role in moments of fear and hope has created deep emotional bonds with users.

Many companies choose to outsource or use bots for customer service in order to save money. PawBoost does not. Our team is comprised of real animal lovers, most of whom have been with our organization for years. Every day, our amazing team approaches each customer request with care and respect. We treat others as we would like to be treated. This commitment to excellent service is reflected in the PawBoost experiences our customers choose to share with the world.”

Support Pets wins loyalty by providing life-changing help with anxiety and housing challenges. Reviews describe the ESA approval process as simple, fast, and empowering, especially for people in difficult emotional or legal situations. The service is consistently seen as legitimate, caring, and protective.

Over the past year, we've significantly enhanced our customer experience by deepening our commitment to proactive, empathetic support. To ensure pet parents always feel heard and supported, we've doubled the size of our Customer Experience (CE) team, dramatically reducing response times.

What unites them? These companies turn consumer stress points into confidence-building moments by combining empathetic service, speed, and trust—a recipe for lasting loyalty across any industry.

Want to Be Next Year’s Winner?

These companies show that industry doesn’t matter: trust, clarity, speed, and transparency win consumer loyalty. Whether in pet, legal services, hospitality, or any other field, listening to real customer voices and reacting is essential.

If you’re focused on elevating your support, resolving feedback, and analyzing consumer sentiment, you’re already on the right path. PissedConsumer’s Consumer Insights and business solutions help you measure and improve the service experience your customers receive by listening to their voices and efficiently resolving their issues. And, as a result, win your deserved Consumers Choice award next year.