PissedConsumer’s Consumers Choice Award 2025: Winners Revealed

For the second year in a row, Consumers Choice Award by PissedConsumer recognizes businesses that go above and beyond in customer satisfaction, review responsiveness, and service improvements. The 2025 edition puts the spotlight on more than 30 companies from all kinds of industries—each scoring high for their dedication to keeping customers satisfied.

For the complete story, remember to download the Consumers Choice Award 2025 PDF from PissedConsumer. This Report represents the voice of real consumers, honoring businesses committed to excellence in customer care.

In addition to the report, in this article, you'll find a preview of analytics of how companies perform in various areas of consumer engagement, as well as simple, actionable tips for your company to achieve the same results.

Best Companies Making the Biggest Impact on Rating Improvement

This chart ranks companies by how much they managed to increase their overall star rating since last year, measured on a scale of 1 to 4. The bar for each company shows how many rating points they gained in total.

Key takeaways

• Blackhawk Network and PawBoost experienced a jump of more than 3 points, which is rare and indicates a complete turnaround in consumer perception.
• Support Pets and Life Alert also made a big leap, nearing a 3-point improvement.
• This metric explicitly rewards organizations that might have had issues in the past but took significant steps to address feedback and improve their ratings.

Expert Advice on how to achieve such a high rating 

• Collect & Act on Feedback: Routinely analyze customer concerns and fix recurring issues. Demonstrating that you listen and respond quickly helps turn negative ratings into positives.
• Highlight Improvements: Inform consumers about changes, such as a new return policy or faster shipping. Transparency and proactive communication can drive rating boosts.
• Stay Consistent: After seeing an uptick, don’t slow down. Continually monitor reviews, track metrics, and make ongoing improvements to keep your rating upward.

Best Performers for Review Management

Key takeaways

• Blackhawk Network tops out at 2.7 interactions for each complaint, signaling its highly proactive approach to engaging with reviewers.
• Many companies hover around one interaction per request, which is still helpful but doesn’t compare to a multi-touch follow-up strategy.
• High engagement often means customers feel heard and valued, which can lead to better ratings in the long run.

Expert Advice on how to set up effective review management 

• Professional approach: Train staff to respond consistently and kindly to complaints and reviews, no matter their content and sentiment.
• Go Beyond the First Reply: Follow up. Consumers appreciate updates on their complaint’s status, further questions, or personalized solutions.
• Close the Loop: Confirm that a customer’s problem was fully resolved. Post-resolution messages make reviewers feel cared for and often lead to updated (and more positive) ratings.
• Use PissedConsumer Solutions: Our business plans consist of everything necessary to make your review management on our platform effective and foster strong and positive customer relationships.

Highest Positive Experience Scores

Key takeaways

• Tire Agent reigns supreme with 92% positive reviews, which signals exceptional customer satisfaction.
• MorningSave and Excalibur Crossbow tied at 83%, indicating that the vast majority of their shoppers were happy with their purchases and services.
• A strong positive experience score often comes from reliable service, solid product quality, and timely, effective support.

Expert Advice on how to achieve a positive experience score

• Encourage Satisfied Customers to Review: Ask for feedback from those who’ve had positive experiences. This balances out occasional negative reviews.
• Streamline the Customer Journey: Simplify everything—checkout processes, returns, and communication channels. The fewer hurdles, the more likely customers are to leave high ratings.
• Maintain High Quality: Keep delivering strong product or service standards to sustain a high proportion of 4-5 star reviews. Any slip in quality can quickly lower that percentage.

Download the full report to get more details.