Winnie Murugi
Winnie Murugi
Health and Beauty Expert

Amazon operates in over 100 countries and has 20 marketplaces worldwide. Despite its widespread popularity, Amazon users - both customers and sellers - encounter some challenges navigating the e-commerce platform. 

In this article, we answer the top Amazon questions to streamline your customer experience and seller proficiency on the platform. We also refer to reviews on to showcase common consumer issues.

Key Insights

  • Amazon is one of the most popular e-commerce platforms worldwide, with the US remaining the most important market. In February 2023, the domain registered nearly 2.2 billion monthly visits.
  • Independent sellers make 60% of Amazon sales. They are required to choose a selling plan and set up an Amazon Seller account to list their products.
  • As evidenced by Amazon reviews on, customers often have challenges with setting up and managing their Amazon accounts. 

How to Sell on Amazon? 

 Internet users wonder how easy it is and what is required to sell on Amazon. Below are the guidelines on how to sell on Amazon, as provided on their website. 

  1. Choose a selling plan. There are two selling plan options available: individual and professional. With the individual selling plan, you pay $0.99 per sale. On the other hand, if you enroll in the Professional Selling Plan, you will pay a monthly subscription fee of $39.99, regardless of the number of sales.
  1. Sign up for a Seller Central account. If you haven’t already, register for an Amazon account and then proceed to register for a Seller Central account. You may use your personal email or set up an Amazon account with a separate business address.

You require the following to set up a Seller Central account:

  • Bank account and routing number
  • Internationally chargeable credit card
  • Government-issued ID
  • Tax information
  • Phone number
  1. Configure your Seller Central account. This involves setting up your public seller profile, payment and business information, shipping and return details, tax information, notification preference, user permissions, and login settings.
  2. Enroll your brand to the Amazon Brand Registry. This is an optional step for sellers who are the rights owners for an eligible brand. This step makes it easy for the algorithm and customers to associate your products with your brand name.
  3. List your products. Set up the product detail page. including the title, images, variations, and product description. You may also highlight product features and benefits.
  4. Price the product. Research similar products on Amazon to determine a competitive price for your items.
  5. Select a fulfillment method. Choose either Merchant-Fulfilled Shipping (MFN) or Fulfilment by Amazon (FBA. With Merchant-Fulfilled Shipping, you keep the inventory and fulfill orders yourself. Meanwhile, with the Fulfilment by Amazon (FBA) option, you can send your items to Amazon for inventory management and shipping.
  6. Promote and advertise your items to begin to make sales. You may set up ads on Amazon or rely on customer search.

Despite the provided steps on how to sell on Amazon, some customers have difficulty setting up their seller accounts as evidenced by several Amazon reviews. For example, in review #4185995, the customer says:

Please let me know what bank I can use to become a vendor?...

They further expressed frustration regarding the inability to contact Amazon customer service for assistance. Difficulty reaching Amazon support is a common complaint by both sellers and customers. Furthermore, beware of Amazon scam calls from frauds who contact customers purporting to be Amazon customer representatives.

How to Delete Amazon Account?

To delete Amazon account, you need to follow the steps below as per Amazon instructions:

  1. Go to Close Your Amazon Account.
  2. Proceed with an Amazon login for the account you want to close.
  3. Review the products and services associated with your account.
  4. Select a reason for wanting to close your account from the drop-down menu.
  5. Then, tick the box next to Yes, I want to permanently close my Amazon account and delete my data and click Close my Account.

You will receive a confirmation notification via text message or email associated with the Amazon account you want to delete. You should reply to the notification within 5 days to verify your request.

Note that deleting your Amazon account is final and cannot be reversed. Once completed, you will not have access to the account and any related information.

delete Amazon account Source: Amazon

Still, some customers have difficulty deleting their Amazon account, as is the case in review #4453405:

Was trying to delete account permanently and starnew 1… no success at that getting prompt service to delete account so redid it about 4 time going through all steps.

How to Cancel Amazon Prime? 

You can cancel your Amazon Prime membership in two simple steps on a web browser:

  1. Go to your Prime membership.
  2. Select Update, Cancel, and more, and follow the on-screen instructions.

To cancel on the Amazon app on an Android device, or if you are using the Prime Video Android app, you need to manage your subscription through the Google subscription service. Once you cancel, any subscriptions will not renew after the membership ends.

End Amazon Prime Membership Source: Amazon

However, Amazon review #4724950 indicates that some customers have difficulty canceling their Prime membership:

I have been trying to cancel Amazon prime, in fact I have tried several times to cancel it. But, I still keep getting charged for it every month…

How to Change Language on Amazon? 

Follow these steps to change your language preference on Amazon:

  1. Go to Language Settings or select the country flag on the top right of this page
  2. Select your preferred language
  3. Save your changes

This option is only available on some Amazon sites and not all. Keep in mind that if you change your language preference on a desktop, it will not reflect on the mobile device or app and vice versa.

change language on AmazonSource: Amazon 

Notably, some customers are not able to change their language preferences. For example, in Amazon review #4363467:

I still am having problems on my orders I have to order a lot of items in Spanish instead of English

How to Become an Amazon Affiliate? 

To become an Amazon Affiliate, you should follow the below-mentioned steps:

  1. Provide your personal details and website address.
  2. Create your profile.
  3. Select your preferred payment method.
  4. Once everything is set, you will be able to start generating affiliate links.

Share Your Amazon Experience

Have you encountered any challenges while using Amazon? Were you able to resolve your issues? Write a review on to share your consumer insights and help fellow Amazon customers make informed decisions.


Legal disclaimers:

  1. While every effort has been made to ensure the accuracy of this publication, it is not intended to provide any legal, medical, accounting, investment or any other professional advice as individual cases may vary and should be discussed with a corresponding expert and/or an attorney.
  2. All or some image copyright belongs to the original owner(s). No copyright infringement intended.

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