Joanna Clark Simpson
Joanna Clark Simpson
Business and Marketing Expert

Customer service has always been the key differentiator that separates a great business from a lousy one. But in 2025, as consumers face rising costs, AI-driven support systems, and increasingly complex digital platforms, providing good service has never been more crucial. But good customer service isn't just important to the consumer.

In any competitive market, where reviews are easily posted and shared, and switching brands can be performed with the click of a mouse or a tap of a screen, how a business treats its customers is as important as the product or service it sells.

Key Insights

  • Human support beats automation. The brands offering the best customer service succeed because real agents step in when AI falls short. Meanwhile, the worst performers rely too heavily on automated systems.
  • Streaming services dominate customer satisfaction. Hulu, Netflix, HBO Max, and Sky TV lead the rankings thanks to fast resolutions and consistently positive support experiences.
  • Food delivery and big tech struggle. Uber Eats, McDonald’s, Facebook, and Google rank poorly on our best and worst customer service list due to fragmented operations, slow issue resolution, and hard-to-reach human support.

Best and Worst Customer Service

To understand how effectively companies treated their clients and resolved customer service issues, PissedConsumer.com analyzed 35,419 consumer responses collected on its site during 2025 to rank businesses in terms of providing the best and worst customer service. The survey focused on whether customers felt their issue was resolved after interacting with support, how satisfied they were with the experience, and whether they would recommend the brand to others.

The List of Best Customer Support Based on Issue Resolution

The best customer service list is where every customer-first brand hopes to be featured. Streaming giants like Hulu, Netflix, and HBO Max set the pace, proving that when subscription platforms invest in fast, human support, it pays off in loyalty — essential in a market where switching is only ever a click away. 

Amazon also earns its place, showing that even at an enormous scale, high-volume e-commerce can still deliver customer service that feels personal. 

It's also refreshing to see budget travel providers like EasyJet and tech brands such as Fitbit also stand out as offering top customer service, demonstrating that thoughtful, responsive support can make a difference across industries where great customer service isn’t always guaranteed or even expected.

Best Customer Service Based on Issue Resolution

The List of Worst Customer Support Based on Issue Non-Resolution

Not every brand hits the mark. When analyzing the brands offering the best and worst customer support, some miss completely, including some well-known names that struggled to resolve customer issues in 2025.

Our survey reveals how food delivery platforms like Uber Eats and fast-food giant McDonald’s consistently faced complaints, demonstrating how operational scale and disjointed business operations, relying on franchise models and gig economy workers, can magnify service challenges. 

Meanwhile, social media and tech companies, including Facebook, Google, and YouTube TV, also made the list, reflecting frustration with automated systems and slow resolution processes. 

AliExpress, Lyft, and Groupon round out the group on our worst customer service list, highlighting that not all global players can emulate the success of an organization like Amazon and falter when support isn’t streamlined or easily accessible.

Worst Customer Service Based on Issue Non-Resolution

How Satisfied Consumers Were After Contacting Customer Service

Of course, just because an issue is resolved doesn't always mean the customer walks away satisfied. The following data is drawn from 16,988 consumer responses on PissedConsumer.com after they made calls to customer service. These responses reveal how customers felt about the support they received, whether representatives were helpful, patient, and knowledgeable, whether the interaction left a positive impression, and ultimately, where they rank in terms of best and worst support.

Companies with high satisfaction

It’s no coincidence that many of the companies leading in issue resolution also appear among the top performers for customer satisfaction. Brands like Sky TV, Hulu, and Netflix not only solve problems effectively but also leave customers feeling valued and supported.

 FuboTV, Paramount+, and HBO Max follow closely, demonstrating that many streaming platforms have mastered both speed and empathy in their customer support interactions.

Again, e-commerce and tech giants such as Amazon and Fitbit show that high-volume operations can still deliver thoughtful, responsive service. Budget airline EasyJet and booking platform Hotels.com round out the list, proving that attentive service across all industries drives positive customer perception.

High Customer Satisfaction Based on Issue Resolution

Companies with a low satisfaction rate

The brands on this list show just how quickly poor service can damage trust. Leading the pack, SkipTheDishes and Uber Eats, again highlight the struggles food delivery services face in providing consistent support across decentralized operations. Tech and social media giants like Google and Facebook also see high dissatisfaction, reflecting the limits of automated systems and complex support processes.

Other notable names, including Credit Karma, AliExpress, Peacock TV, Cashnow AI, Booking, and YouTube TV, demonstrate that even major global platforms can stumble when customer expectations aren’t met.

Low Customer Satisfaction Based on Issue Resolution

Top Brands Providing the Best Customer Service

The top 5 brands with the highest consumer satisfaction scores are determined by analyzing 65,942 customer responses to the PissedConsumer.com survey. The ranking considers a combination of factors, including: the effectiveness with which each company resolved customer issues, the level of satisfaction consumers felt after speaking with support, and the likelihood they would recommend the brand to others.

To calculate the rating of the company with the best customer service, we multiply each of the above 3 factors by the given coefficient of 10. The formula:

Issue Resolution Score = % of Issue Resolution *10

Communication Satisfaction Score = % of Communication Satisfaction *10

Recommendation Score = % of Recommendation *10

Best Customer Service Rating = Issue Resolution Score + Communication Satisfaction Score + Recommendation Score

Together, these metrics reveal not only how well a company solves problems but how successfully it builds trust, confidence, and long-term loyalty. The top five brands highlighted by PissedConsumer's Customer Support Survey are: Hulu, Netflix, HBO Max, Amazon, and Sky TV.

Top 5 Companies  Providing Best Customer Service

Hulu

Company Name Number of calls Avg call duration Number of emails Reasons for calls
Hulu 303367 8 min 5283 People call Hulu mainly because of account issues, product/service, payments, and charges.

Hulu continues to be one of the top performers in our customer service rankings for the second year running, a testament to the platform’s focus on retention, accessibility, and hands-on issue resolution. As one of America’s largest streaming services, Hulu fields an enormous volume of support interactions, yet still manages to deliver consistently strong outcomes.

In 2025, 303,367 calls were placed to Hulu’s customer service team via the PissedConsumer platform, with an average call duration of eight minutes. In addition, consumers submitted 5,283 support emails, most often relating to account access, billing concerns, service performance, and subscription management. For a platform with tens of millions of subscribers and frequent product updates, the ability to manage this scale of direct customer contact is notable.

Hulu’s support model includes a mix of phone-based representatives, online chat, community guidance, and a streamlined self-service help centre. But what sets Hulu apart is the human element, the ability of agents to step in when automated processes fall short. 

Many of the highest-rated comments praise the patience of representatives, especially when supporting elderly or less tech-confident subscribers who struggle with automated menus or app navigation.

One example that stood out this year involved a customer who was charged by Hulu before their free trial had ended. According to the consumer’s update, Hulu refunded the charge immediately. Quick, decisive action like this not only resolves problems but builds loyalty at moments that matter most.

Hulu charged me before my free subscription ended with no email or forewarning. I called immediately and was immediately refunded.

Other callers echo similar experiences:

  • Representatives who walk users through account fixes step-by-step.
  • Agents who resolve dual-account issues in under ten minutes.
  • Friendly, patient staff who stay on the line while customers troubleshoot equipment behind their TV.

That said, Hulu isn’t immune to criticism. Some consumers still struggle to reach a live agent, and occasional service reliability issues, such as stream freezing or price dissatisfaction, continue to generate complaints. Even so, the majority of feedback highlights a support team willing to listen, explain, and take ownership of customer concerns.

Netflix

Company Name Number of calls Avg call duration Number of emails Reasons for calls
Netflix 43,0639 5 min 9309 People call Netflix mainly because of account, activation/cancellation, payments, and charges.

With 430,639 calls, 9,309 emails, and an average call time of 5 minutes, Netflix customers most frequently reach out about account access, activation or cancellation, and payment or billing concerns.

Despite the huge volume of calls, many consumers report quick, polite, and effective interactions once they reach a representative. Feedback on PissedConsumer.com highlights a blend of straightforward resolutions and patient support.

One standout case (#6936043) involves a customer who praised Netflix for its no-nonsense approach:

I called Netflix and I was impressed with the customer service I received. I talked to a gentleman who listened to my concern and resolved it. He didnt try to get me to buy something I didnt need and I appreciate that!Thank you for your great service and for your great shows! I love Netflix!

Other online reviews reinforce a pattern of positive interpersonal experiences, with agents described as polite, knowledgeable, patient, and easy to deal with. In several cases, representatives stayed on the line while customers navigated technical issues.

Overall, the sentiment suggests that while account and billing frustrations remain the main drivers of contact, Netflix’s customer service team often earns praise for its courtesy and problem-solving, especially once customers reach the right representative.

HBO Max

Company Name Number of calls Avg call duration Number of emails Reasons for calls
HBO Max 56,239 7 min 925 People call HBO Max mainly because of account, activation/cancellation, payments, and charges.

With 56,239 calls, 925 emails, and an average call duration of 7 minutes, HBO Max customers most frequently reach out regarding account access, activation, cancellation, and billing or payment questions. 

While call volume is lower than some competing platforms, the feedback paints a picture of interactions that range from highly effective and compassionate to occasionally limited by technical constraints beyond the agent’s control.

A typical case on PissedConsumer.com illustrates HBO Max at its best. In review #6881340, one customer reported that a single HBO Max representative solved the issue in one call, after spending two days unsuccessfully troubleshooting with their internet provider:

They were awesome!!! They resolved it !!! Very patient and very courteous! It was actually Dish Networks problem...I couldn’t get on their internet site! 2 days i was on the phone with them... your repersative got me to Dish Networks site!!! I was sooo grateful!!! she was outstanding! Thank you thank you!!!

Customers frequently praise HBO Max representatives for being professional, knowledgeable, and friendly, with many reporting smooth resolutions and clear guidance.

However, not every experience is tied solely to customer service. Some users report that technical issues, such as persistent buffering or loading failures, remain unresolved despite courteous support. Even in these cases, online reviews often reinforce that the interaction with the agent was positive, even if the underlying product issue persisted.

Amazon

Company Name Number of calls Avg call duration Number of emails Reasons for calls
Amazon 2,164,582 5 min 39,331 People call Amazon mainly because of account, payments, and charges.

As one of the world's largest companies, it's perhaps not surprising that Amazon generates one of the highest volumes of customer service engagement on the PissedConsumer platform. 

In 2025 alone, the company received 39,331 emails, 2,164,582 calls with an average 5-minute duration. Most customers reach out about account access, billing issues, and payments or charges, although delivery-related disputes remain a recurring concern.

A highlighted case (review #6933997) from PissedConsumer.com shows both the scale and the complexity of Amazon’s customer service ecosystem. One customer simply wanted to verify whether an email from a seller was legitimate. Their first attempt through the automated support pathway failed, as they couldn’t reach a live person:

I asked to speak to a live person, but couldn’t get past the AI I was connected to, so I hung up.

However, after finding a different customer service number online, the experience changed completely:

I called an Amazon CS number I found online and was connected to a live person quickly via AI. The agent confirmed the email was legit. Case closed.

This mirrors a recurring theme in Amazon feedback: once a customer reaches a human agent, the experience is often positive, but reaching that agent can be a significant challenge.

Delivery-related frustrations are a particularly common complaint with Amazon, with some online reviews noting repeated issues with drivers leaving packages at the wrong address, combined with the difficulty of navigating automated systems to request replacements. Yet once escalated to a human representative, many issues are resolved quickly and effectively.

Overall, Amazon’s customer support is characterized by efficient problem-solving once a human is involved, but also by persistent barriers created by automated systems that many consumers find confusing or obstructive. The company’s massive scale means the quality of support can vary significantly, but kindness and capability from human agents remain strong positives in consumer feedback.

Sky TV

Company Name Number of calls Avg call duration Number of emails Reasons for calls
Sky TV 23,442 3 min 887 People call Sky TV mainly because of product/service, activation/cancellation, payments, and charges.

As one of the UK’s largest telecommunications and TV providers, the variety of issues highlighted in online reviews of SKY TV reflects the broad scope of services Sky delivers, from broadband to satellite TV to streaming apps. 

Sky TV recorded 23,442 calls, 887 emails, and an average 3-minute call duration through the PissedConsumer platform in 2025. Customers primarily reached out regarding product and service issues, activation or cancellation requests, and billing or payment concerns. 

This highlighted case from PissedConsumer.com (#review: 6580703) illustrates a common customer journey: a subscriber experiencing slow broadband speeds, freezing TV channels, and unresponsive support tools. Their initial frustration was clear:

My wifi/broadband been going slowTV freezing programs unavailable getting no help using sky appvery dissatisfied with service.

However, the situation changed once they managed to reach a real person:

Company fixed the issue and I have been provided with apology. After eventually getting a human on help linefault was rectified (for now) I’ll let you knowif I have any more problems

This reflects a broader pattern found in Sky TV feedback: customers often struggle with digital support channels, but experiences improve significantly once they connect with a knowledgeable agent.

Overall, Sky TV’s customer service performance in 2025 shows a stark divide between automated or app-based support, which many users find unhelpful, and the effectiveness of human representatives who can quickly diagnose and resolve technical issues.

Methodology

This report is based on an independent consumer survey conducted by PissedConsumer.com, a leading consumer advocacy and reviews platform. The research covers the period January 1 to November 18, 2025, and reflects real-world customer experiences shared by visitors who engaged with the site during that time.

A total of 65,942 consumers participated in the study. Respondents represent a broad demographic profile, with 39% identifying as female and 61% as male. The survey reflects a global audience but is primarily U.S.-based: 86% of respondents were from the United States, followed by users from the United Kingdom (6%), Canada (3.5%), Australia (1%), and other countries (3.5%).

How We Calculate Customer Satisfaction Score

Participants were asked to evaluate their direct experiences with customer service representatives, and the analysis in this report focuses on three core questions:

  1. Did the customer service representative resolve your issue?
  2. How would you rate your satisfaction with the customer service representative you spoke to?
  3. How likely are you to recommend the company to a friend or colleague? (recommendation likelihood / NPS-style measure)

While overall response counts varied by question, each company included in the rankings received at least 50 valid responses per question, ensuring a reliable sample size for comparison.

Results were analyzed to identify trends in issue resolution, customer satisfaction, and consumer loyalty, forming the foundation for the rankings presented throughout this report.

Legal disclaimers:

  1. While every effort has been made to ensure the accuracy of this publication, it is not intended to provide any legal, medical, accounting, investment or any other professional advice as individual cases may vary and should be discussed with a corresponding expert and/or an attorney.
  2. All or some image copyright belongs to the original owner(s). No copyright infringement intended.

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James Toohoolhoolzote Davis #28949
Humana is terrible. I tried to get dental information and all I got was someone who could not Speak English and I could barely understand stand her. And she never resolved my problem.
Leslie Enos #28955
I recently purchased items from Comfrt. When trying to decide what to purchase & which size, a representative was emailing back & forth with me within minutes. But as soon as I realized that I made a huge mistake & selected the wrong items, & tried to cancel them within, literally 5 minutes of my purchase, I couldn't get any response. I sent 12 emails. And got ghosted. The items are to be delivered to my sister in Massachusetts, tomorrow. Now she has to go through the trouble of returning them. And I'll have to wait for the store credit, because they don't do refunds, & then start all over again. I just find it very frustrating that they were in constant touch with me up until I wanted to cancel my order. They don't even give you a chance to change your mind like a lot of other companies do.
Anonymous 1 #28986
For me with the past and I mean recent past by being diddled out of a free pair of glasses as I went to ask for them to do something about a pair that were barely 18 months old four visits to the store the last one they broke my frame stuck it together with crazy glue and charged me 310 dollars when I’m on a single pension, Spec savers Armadale, WA . Next Telstra via Woolies everyday mobile another $25 dollars when I had bought new sim as my Iphone had been stolen had to buy new phone promised me a sim I never got so I went and bought one half price but still said $25 dollars worth of credits, scammers worse then the internet scammers. I’m a pensioner not a rich person,There’s more to my story but if I can one day I’ll shout it out to th3 world I already started one at a time .
Larry Osbon #29004
The worst one was not even mentioned,,, temu is by far the worst customer service
Mona M GALLAGHER #29012
I believe TEMU should be rated low. The rewards are falsely advertised. When you click on the reward, it brings you down a rabbit hole of other things, only to find out, you have to buy a certain amount to get reward. That wouldn't be so terrible but then, the rewards do not apply
brian #29023
i've only dealt with 2 of the cos on the list. google is crap. if i've had an issue with mcdonalds, they've always made it right w/ coupons or being put on "the list" for replacement food.
simon wicker #29095
Can you add Yodel to this list. Their couriers are always delivering my parcels to the wrong address and then refuse to look into why. Only last week they claimed to have delivered a parcel to me, took a photo of it in someone elses garden shed. Then after complaining they said it was at a different address and sent another photo. On travelling there not only wasnt it there, but the door was completely different.I contacted them again via their awful automated chat bot and they said its been investigated and the delivery hub cant help. Please contact the sender as there is nothing more we can do
Frank holman #29123
I read this info but there is one business that should be on here as the worse. This business would Robb you of your money off your card without your approval. This business committed Robbery by stealing monopoly my card without my approval i don't know how they did that without my pin number are my approval they took 300 dollars off my card and when I found out they was taken money off my card they tell me i couldn't stop it I say why not it just happened not even three minutes ago. These people's are crooks top to bottom is sad to me why you have to steal why couldn't you just put my money back like a legit business would do not this company Temu people's be warn